Balancing brand-first design & conversion rate

Sheep Inc.’s original PDP leaned heavily into brand storytelling - beautiful, editorial, & visually striking—but it didn’t do enough to clearly communicate the product’s superior quality, craftsmanship, & value propositions. Key differentiators like material innovation, durability, sustainability, & long-term value were buried beneath the aesthetic. As a result, users weren’t fully grasping why Sheep Inc.’s products are worth the premium, leading to friction in the decision-making process & missed conversion opportunities.

We redesigned the PDP with a value-first philosophy that still honors Sheep Inc.’s elevated aesthetic. Core product benefits - material performance, quality construction, sustainability credentials, & long-term durability - are now surfaced clearly & early in the page, supported by strong visuals, concise copy, & thoughtful UX. Enhanced storytelling modules blend brand emotion with tangible proof points, helping users understand why the product is superior as much as how it’s made. The result is a PDP that maintains the brand’s refined identity while delivering a clearer, more compelling case for purchase -building trust, reducing hesitation, & ultimately driving higher conversion.