An on-brand GWP experience
The Challenge
Gift-with-purchase (GWP) experiences are one of the simplest & most effective ways to boost perceived value & drive conversion. However, most brands rely on third-party apps to deliver them—creating a new set of problems. External scripts slow down site performance, third-party logic often conflicts with custom mini carts, & app-based interfaces rarely offer the design flexibility needed to stay on brand. For Flamingo Estate, these limitations made it impossible to create a fast, beautifully integrated gift-with-purchase experience that matched their high design standards & seamless user experience.
Our Approach
We developed a fully native gift-with-purchase solution built directly into Flamingo Estate’s Shopify architecture. The system is entirely managed from Shopify admin & powered by Shopify Functions combined with custom mini-cart logic, ensuring zero impact on site speed & complete visual alignment with the brand’s design system. Beyond performance & aesthetics, the build enables multivariate testing of offers & discounts—giving the team full flexibility to experiment & optimize without relying on external tools.
