An experience designed to make print discovery effortless

Desmond & Dempsey’s original PDP delivered a beautiful, brand-led experience - but it didn’t give users an easy way to browse & select between the different prints available for each pajama style. Shoppers who fell in love with a specific print were forced to backtrack through collection pages or run separate searches to find it, creating unnecessary friction & lowering conversion rates. The brand-first design looked great, but it wasn’t supporting how users naturally shop: by discovering a silhouette they love and instantly exploring all the prints that bring it to life.

We redesigned the PDP to balance Desmond & Dempsey’s signature storytelling with a more intuitive, print-forward shopping experience. Users can now seamlessly switch between all available prints directly on the product page, with responsive imagery, real-time updates, & smooth transitions that keep the experience elevated. The new layout surfaces fit details, fabric quality, & print options clearly -while preserving the brand’s refined, editorial aesthetic. The result is a PDP that feels unmistakably D&D, removes friction from the path to purchase, increases discoverability of prints, & ultimately drives stronger engagement & conversion.