A wedding dress customization tool

Buying a custom-sized bridal dress online is an emotional & financial commitment, especially when the purchase is final & non-returnable. For KYNAH, this created a moment of high hesitation at the point of conversion, where even small uncertainties about fit could derail an otherwise confident shopper. The challenge was clear: how do you design a digital experience that replaces doubt with trust, & gives customers the same sense of confidence they’d feel in a fitting room without ever leaving their screen?

We built a confidence-building custom measurement experience directly into KYNAH’s product flow. The step-by-step experience guides users through capturing each key body measurement with clear, intuitive instructions & real-time validation to reduce second-guessing. By embedding the process within the purchase journey, we eliminated friction & maintained momentum, ensuring users stayed focused & reassured throughout. Transparency around fit & measurement built trust & emotional safety at a critical moment in the buying decision. The result: fewer customer service tickets, higher user confidence, & an uplift in conversion rate for custom-sized orders.