A personalize your wine decanter experience

ETO's legacy personalization experience was driven via an app & suffered from an outdated user interface that didn’t reflect the brand’s premium craftsmanship. The app lacked flexibility to test & iterate, preventing A/B testing on-site. As a result, the team couldn’t optimize the personalization journey to improve revenue per session & average order value (as personalization comes at an additional cost).

We built a fully custom personalization experience seamlessly integrated into ETO’s site, designed for flexibility & experimentation. The new setup empowers the team to run A/B & multivariate tests on design, flow & messaging. This data-led approach enables continual optimization of the personalization journey to increase both revenue per session & average order value.